Amazon Enters the Pharmacy: Are You Ready?

“Vistaar’s 2.0 Pricing Solution Can Help…”

A few weeks ago, Amazon.com, Inc. announced that it will be acquiring PillPack, the full-service online pharmacy that delivers to your door. It is no secret that the Retail Pharmacy landscape is unquestionably challenging, but it is about to get even more aggressively competitive. Are you ready?

Retail pharmacies will need to evaluate their current pricing strategies and adopt new approaches quickly. The future lies in leveraging machine learning and advanced price science to be proactive in price optimization across all payment types while remaining customer-centric and strategy-aligned. Advanced pricing optimization software can help retailers dig deep into their data and quickly identify areas of opportunity in real-time. In this rapidly evolving landscape, retail pharmacies need to seek pricing software partners that transform with the industry.

As a global leader in pricing software for over 15 years, Vistaar recognizes the need for change and advancement. That’s why we are thrilled to unveil our Retail Price Optimization (RPO) – Pharmacy Solution 2.0 at the NACDS Total Store Expo (TSE) in Denver on August 25-27.

Vistaar RPO – Pharmacy Solution 2.0 builds on Vistaar’s already proven end-to-end pricing solution that enables retailers to identify and deliver on margin, revenue, and volume opportunities. The sophisticated yet easy-to-use software features numerous newly enhanced capabilities to address industry changes such as shifts across payment types and the focus on price sensitive customer and their total pharmacy basket. Our advanced predictive analytics paired with the latest price science provide actionable insights to help you stay ahead of the competition and deliver on business strategy all while winning the heart of your customer.

To learn how Vistaar RPO’s new functionality addresses the rapidly changing world of Retail Pharmacy, visit us during NACDS TSE 2018 at booth #2526 or click here to schedule a time to meet and be automatically entered in our raffle to win a Bose Soundlink Bluetooth Speaker!

If you are not attending, please visit us at www.vistaar.com or contact Bryan Gass at bgass@vistaar.com or 973.434.6196!

This article was authored by:
Kelly Capizzi, Associate Director, Marketing
Graduate from Millersville University of Pennsylvania

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