Welcome back to our series on revolutionizing pricing through Artificial Intelligence (AI). In our previous post, we outlined the transformative potential AI holds for dynamic pricing and touched upon the…
As we stand at the forefront of the fourth industrial revolution, the fusion of physical production and operations with smart digital technologies, artificial intelligence (AI), and big data is transforming…
Netflix, the streaming powerhouse, has reshaped the entertainment landscape. With a staggering 238.39 million subscribers globally in 2023, it wields unrivalled influence. Bolstered by a market capitalization of roughly $200…
The trend towards premiumization pricing strategy has gained significant momentum in recent years. This strategy involves positioning products or services at higher price points to convey exclusivity, superior quality, and…
Consider this: You're at an airport, waiting for a flight. You're thirsty and in need of a drink. You walk up to a vending machine and see two options: a…